General News and Gossip

Finding a Rainbow project with Frugi

We are delighted to be part of Frugi’s little clothes BIG change project!

Our Finding a rainbow project, generously funded by Frugi and their customers, will offer support to those pregnant following a previous loss.

A rainbow baby is a baby born following the loss of another baby. A rainbow is something beautiful that follows a storm and while it doesn’t deny the storm, it offers beauty and hope of brighter days to come.

A rainbow pregnancy can be an anxious time for parents and our finding a rainbow project looks to support parents during this time.

Together with Frugi we have created free bundles for families to offer comfort and support during a rainbow pregnancy, presented in a limited edition organic cotton bag made by Frugi. The bundle includes a Kicks Count wristband, A make a wish bracelet, an antenatal note sticker, an awareness sticker  and information to help Mum’s monitor their baby’s movements.

The loss of a baby can be a confusing and distressing time for older siblings. We have therefore created a sibling bundle that contains a beautifully illustrated children’s book that helps to explain baby loss to children. It also includes two small teddies – the child can look after both teddies throughout the pregnancy and give the rainbow teddy to their newborn brother or sister when they arrive, and keep the other for themselves.

The bundles are available through bereavement midwives and can be purchased via the Kicks Count online shop


Midwives can register with us to provide Rainbow cards to women in their care.

When a midwife registers with us they will be sent cards featuring their individual registration code.

Midwives hand the card to women in their care who enter the details above to receive a unique 100% off discount code to use on the bundles at

If you have received your card from your bereavement midwife you can claim your rainbow bundle here. YOU MUST HAVE BEEN GIVEN A REFERENCE FROM YOUR MIDWIFE TO CLAIM. 

Claim bundle with your reference

If you don’t have a reference, you can ask your midwife to register!

If you are a midwife and would like to register to provide the cards to mums in your care please contact us

Register as a midwife

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