Behind the Scenes Pregnancy Information Stillbirth Prevention

Shnuggle Partners with Kicks Count to Raise Awareness of Baby Movement

Shnuggle – Clever Baby Products has today announced a strategic partnership with inspiring charity Kicks Count to help raise awareness of the importance of baby monitoring during pregnancy.

The company, which has seen strong success across the award winning product portfolio including the Shnuggle Moses Basket and the Shnuggle Bath, has continued to research, develop and launch beautiful and innovative baby goods since it was established in 2009, providing well designed solutions to today’s parents.

Kicks Count (previously known as ‘Count the Kicks’) was set up in 2009 to educate mums-to-be on the importance of understanding a baby’s movements and to help them work with healthcare professionals to avoid stillbirth and to bring home a healthy baby.

Elizabeth Hutton, CEO of Kicks Count said:

“We are delighted to be working with Shnuggle to help raise awareness of baby monitoring during pregnancy as that is the main aim of Kicks Count.  The UK has the one of the worst stillbirth rates in the developed world, currently ranking 33 out of 35 similar high income countries.  While there isn’t one solution to reducing stillbirth, a decrease in fetal movement is a key warning sign that the baby could be struggling in the womb and early delivery could see more babies go home with their families. The awareness that Shnuggle will help to raise is invaluable.”

The partnership will see Shnuggle help raise awareness of the amazing work Kicks Count to their customer and consumer base via literature and educational information shared online and at purchase point. A voluntary donation to Kicks Count will also be available to all customers at and the two brands will work together and support one another through a variety of activities during 2016.

“We are honoured to be working with Kicks Count”, says Sinead Murphy, Founder of Shnuggle “The strength of their message is valuable to any woman in pregnancy to ensure the healthy monitoring of their baby. We are proud to be part of the incredible work they are doing and we are looking forward to spreading the word to raise even more awareness of their important campaign.”

Visit our page on baby's movements


About the author

Lisa Newhouse