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  • rainbow-project
  1. Parents Area
  2. Rainbow Pregnancy
  3. Rainbow Project

Rainbow Project

Unfortunately due to lack of funding the Rainbow Project is on hold. If you would like to help us get the project back up and running please support our Rainbow Baby Day fundraising projects

Support Rainbow Baby Day

The idea for the Rainbow Project was born from the complicated feelings pregnancy after loss brings. Families deserve extra recognition and support. I wanted to expand on the good work of Kicks Count by offering supportive bundles to rainbow families. I know we can't take the worry away completely but I hope, from the bottom of my heart, your bundle helps make more days good. - Elizabeth, CEO

We understand first hand how tough a rainbow baby pregnancy can be. With thoughtful care bundles, we offer extra support to families navigating pregnancy after a stillbirth or neonatal death. Focusing on self-care, positivity and the importance of baby movements, the bundles have been gifted to over 500 families across the UK since the project launched. Importantly, the contents were compiled by suggestions and ideas from other families who've experienced pregnancy after a loss.

Bundle Contents

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  • A Kicks Count Wristband

    To help you get to know your precious baby's movements. They are particularly useful during a rainbow baby pregnancy and help you to feel more in control and less anxious about monitoring your baby.

  • Positive Postcards by illustrator Stacie Swift

    Positivity is something that can be hard to come by, which is where these beautiful postcards come in. Stacie designed the cards specifically for the project and they can be used as a daily affirmation or an occasional reminder that your feelings are valid.

  • Window To The Womb Voucher:

    Many mums told us that private scans were one of the only ways they could keep their anxiety at bay. Window to the Womb offer reassurance and wellbeing scans across 35 UK clinics and bundle recipients will receive a 20% discount. 

  • Yoga Videos & Breathing Exercises:

    Yoga and exercise have proven benefits for both mental and physical health during pregnancy. If you don’t feel you can join a pregnancy class, FittaMamma have provided links to free online videos for you to use in the comfort of your own home.

  • Stillbirth/neonatal death sticker:

    These stickers have been designed to help alert medical professionals & clerical staff quickly, helping to avoid needless and upsetting questions during appointments. 

  • A discount for the CALM app:

    Popular mindfulness app Calm is a great tool. Offering meditation, a library of relaxing sleep stories and masterclasses from world-renowned mindfulness experts, it’s a great investment in your wellbeing. Bundle recipients will receive a 25% discount off an annual subscription.

  • Information Brochure:

    How do I use the Kicks Count Wristband? How much should my baby be moving? Should I use a home doppler? Why are my baby's movements so important?

    The brochure includes the latest guidance on baby movements in the UK.

  • Sibling Teddies:

    Connie, the footprint teddy, is for any older siblings to keep and treasure. Once their little brother or sister arrives, they can give them their special Dorothy rainbow teddy as a gift, completing the set.

Published: 23rd June, 2021

Updated: 24th June, 2021

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How It Works

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Over 650 UK-based midwives are registered with the project.

If you're eligible for a bundle, your midwife will give you a card with an individual code at an appointment during your pregnancy.

If your midwife isn't registered to distribute bundles, please encourage them to!

If you're a midwife looking to register, please complete this short form.

Alternatively, the bundles can be purchased from our shop.

Published: 23rd June, 2021

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Claim Your Bundle

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GOT A REFERENCE CODE? CLAIM YOUR BUNDLE HERE

Published: 23rd June, 2021

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Support The Project

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If you believe in the work we do, please give what you can. Every contribution, however big or small, is incredibly valuable to the future of the project. Donating to this appeal specifically supports the continuation of the Rainbow Project.

£7.60 enables us to give two "I will always remember our baby books" to bereaved families.

£9.82 will provide one family with a bundle (without teddies for siblings)

£12.42 will provide one family with a bundle (with teddies for siblings)

Please select a donation amount (required)
Set up a regular payment Donate

Published: 23rd June, 2021

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Midwife? Register Here

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To be able to give families a pack that's been created and thought up by other rainbow families is so special. Rainbow pregnancies are full of so much anxiety, to give them something special to help makes such a difference! - Christa (Midwife)

Due to lack of funding, registration is currently closed. If you would like to help us get the project back up and running please support our Rainbow Baby Day fundraising 

Rainbow Baby Day Fundraising 

Published: 23rd June, 2021

Updated: 27th July, 2022

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anterior placenta Gestational diabetes kicks count Nicu Pre-eclampsia Pregnancy after loss Premature Preterm delivery Rainbow Rainbow baby Reduced fluid Reduced movements Reduced movements, reduced movements during covid-19, prematurity stillbirth Stillborn

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