A rainbow baby is a baby born following the loss of another baby. A rainbow is something beautiful that follows a storm and while it doesn’t deny the storm, it offers beauty and hope of brighter days to come.


We understand first hand how hard a rainbow pregnancy can be, it's an incredibly anxious time and we hope to help comfort families during this time, offering our support. Focusing on self-care, positivity and the importance of baby movements, we give helpful bundles to families. The bundle is presented in a limited edition "there wouldn't be a rainbow without the rain" bag.

We were able to make the project even better in November 2019. This was made possible by the fantastic people who donated for it to happen - we couldn't do this without you. The bundle contents were compiled by suggestions and ideas from other families who have experienced pregnancy after a loss.


A Kicks Count Wristband

To help you get to know your precious baby's movements. They are particularly useful during a rainbow pregnancy, helping you to feel more in control and less anxious about monitoring your baby.

Positive Postcards by illustrator Stacie Swift

Positivity is something that can be hard to come by, which is where these beautiful postcards come in. Stacie designed the cards specifically for the project and they can be used as a daily affirmation or an occasional reminder that your feelings are valid.

Window To The Womb Voucher:

Many mums told us that private scans were one of the only ways they could keep their anxiety at bay. Window to the Womb offer reassurance and wellbeing scans across 35 UK clinics and bundle recipients will receive a 20% discount. 

Yoga Videos & Breathing Exercises:

Yoga and exercise have proven benefits for both mental and physical health during pregnancy. If you don’t feel you can join a pregnancy class, FittaMamma have provided links to free online videos for you to use in the comfort of your own home.

A stillbirth/neonatal death sticker:

These stickers have been designed to help alert medical professionals & clerical staff quickly, helping to avoid needless and upsetting questions during appointments. 

A discount for the CALM app:

Popular mindfulness app Calm is a great tool. Offering meditation, a library of relaxing sleep stories and masterclasses from world-renowned mindfulness experts, it’s a great investment in your wellbeing. Bundle recipients will receive a 25% discount off an annual subscription.

An Information Brochure:

How do I use the Kicks Count Wristband? How much should my baby be moving? Should I use a home doppler? Why are my baby's movements so important?

The brochure includes the latest guidance on baby movements in the UK.

Sibling Teddies:

Connie, the footprint teddy, is for any older siblings to keep and treasure. Once their little brother or sister arrives, they can give them their special Dorothy rainbow teddy as a gift, completing the set.

Speaking as a mother who received a bundle, I cannot express how wonderful these are and what a difference they make. Not just for the contents but also really helps you feel like there's people out there who "get it" and who want to understand and help. Rainbow pregnancies are wonderful but also come with awfully high anxiety rates. Any beautiful thing like this helps. Thanks you Kicks Count xxx - SAMANTHA


Via a midwife who is registered with the project, the bundles are available to families expecting a baby following a stillbirth or neonatal death.

Registration is open to all qualified UK-based midwives, or those who work abroad with UK military families.

For those who would rather purchase a bundle, or would like to gift one to someone else, they are also available from our online shop.


Thank you for your interest and support. You can join the project by completing a short form. We aim to send you your codes within 10 days.


To be able to give families a pack that's been created and thought up by other rainbow families is so special. Rainbow pregnancies are full of so much anxiety, to give them something special to help makes such a difference! - Christa (Midwife, Nottingham)


Also funded by our Rainbow Project are I Will Always Remember Our Baby Books. These books are supplied to Bereavement Midwives in the UK, to give to families following a stillbirth or neonatal death. The story is intended to help explain stillbirth and neonatal death to children. The books are also available to buy from our shop.