A rainbow baby is a baby born following the loss of another. A rainbow is something beautiful that follows a storm and while it doesn’t deny the storm, it offers beauty and hope of brighter days to come.


We understand first hand how tough a rainbow baby pregnancy can be. With thoughtful care bundles, we offer extra support to families navigating pregnancy after a stillbirth or neonatal death. Focusing on self-care, positivity and the importance of baby movements, the bundles have been gifted to over 500 families across the UK since the project launched. Importantly, the contents were compiled by suggestions and ideas from other families who've experienced pregnancy after a loss.


Rainbow Baby Wristband

A Kicks Count Wristband

To help you get to know your precious baby's movements. They are particularly useful during a rainbow baby pregnancy and help you to feel more in control and less anxious about monitoring your baby.

Positive Postcards by illustrator Stacie Swift

Positivity is something that can be hard to come by, which is where these beautiful postcards come in. Stacie designed the cards specifically for the project and they can be used as a daily affirmation or an occasional reminder that your feelings are valid.

Window To The Womb Voucher:

Many mums told us that private scans were one of the only ways they could keep their anxiety at bay. Window to the Womb offer reassurance and wellbeing scans across 35 UK clinics and bundle recipients will receive a 20% discount. 

Yoga Videos & Breathing Exercises:

Yoga and exercise have proven benefits for both mental and physical health during pregnancy. If you don’t feel you can join a pregnancy class, FittaMamma have provided links to free online videos for you to use in the comfort of your own home.

A stillbirth/neonatal death sticker:

These stickers have been designed to help alert medical professionals & clerical staff quickly, helping to avoid needless and upsetting questions during appointments. 

A discount for the CALM app:

Popular mindfulness app Calm is a great tool. Offering meditation, a library of relaxing sleep stories and masterclasses from world-renowned mindfulness experts, it’s a great investment in your wellbeing. Bundle recipients will receive a 25% discount off an annual subscription.

An Information Brochure:

How do I use the Kicks Count Wristband? How much should my baby be moving? Should I use a home doppler? Why are my baby's movements so important?

The brochure includes the latest guidance on baby movements in the UK.

Sibling Teddies:

Connie, the footprint teddy, is for any older siblings to keep and treasure. Once their little brother or sister arrives, they can give them their special Dorothy rainbow teddy as a gift, completing the set.

Speaking as a mother who received a bundle, I cannot express how wonderful these are and what a difference they make. Not just for the contents but also really helps you feel like there's people out there who "get it" and who want to understand and help. Rainbow pregnancies are wonderful but also come with awfully high anxiety rates. Any beautiful thing like this helps. Thanks you Kicks Count xxx - SAMANTHA


Over 650 UK-based midwives are registered to distribute the bundles. Those midwives give a code to any family that can benefit, who then claim their bundle.

The bundles can also be purchased from our shop.


To be able to give families a pack that's been created and thought up by other rainbow families is so special. Rainbow pregnancies are full of so much anxiety, to give them something special to help makes such a difference! - Christa (Midwife)

Registration is open to all qualified UK-based midwives and those who work abroad with UK military families.

You can join the Rainbow Project Register by completing this short form. If needed, please get necessary permissions before ordering.



Also funded by our Rainbow Baby Project are I Will Always Remember Our Baby Books. These books are supplied to Bereavement Midwives in the UK, to give to families following a stillbirth or neonatal death. The story helps explain stillbirth and neonatal death to children. The books are also available to buy from our shop.

I Am Your Rainbow Book: Written by Kicks Count CEO Elizabeth. Luke has a very special role in his family; he’s a rainbow baby. But what does that mean to Luke? I Am Your Rainbow is a story which helps explain stillbirth and being a rainbow baby to children. Available from our shop