About Us Our Mission About Kicks Count Kicks Count is dedicated to reducing the UK's high rates of stillbirth and neonatal death by raising awareness of baby movements. Understanding Stillbirth and Neonatal Death In the UK, 7 babies are stillborn every single day. Even though 2020 had the lowest stillbirth rate on record, approximately 4 out of every 1,000 births still result in stillbirth. This rate is higher than in countries like Croatia, Poland, and the Czech Republic. The Importance of Monitoring Baby's Movements A key warning sign of a baby in distress is a decrease in movements. When a baby is deprived of oxygen, they will slow their movements to conserve it. About 50% of mothers who experienced a stillbirth noticed a reduction in their baby’s movements beforehand. Early detection and immediate reporting of any changes in movement can potentially prevent a third of stillbirths. The Confidential Enquiry into Stillbirths and Deaths in Infancy highlighted that a lack of prompt response to reduced fetal movement was a significant factor in stillbirth cases. Proven Impact of Awareness Campaigns In Norway, a ‘Kicks Count’ campaign halved the stillbirth rate, and a similar awareness initiative in the UK during the 1980s reduced sudden infant death rates by 70%. Raising awareness about baby movements and encouraging immediate reporting of any changes can make a significant difference. How Kicks Count Makes a Difference Midwife Resources: We provide free materials to midwives and healthcare professionals, including leaflets, maternity note inserts, stickers, posters and banners. Website: Our website offers up-to-date information on fetal movements and pregnancy, complementing the advice from healthcare professionals. Social Media: Through our social media channels, we reach significant numbers of pregnant women each week. App: Our free mobile app helps women track their baby’s movements and spot any changes. Media: We raise awareness through national press articles and online content. Businesses: We partner with businesses helps us spread our message to their customers. Learn more about how we help, and the associated costs, here. The Story Behind Kicks Count Kicks Count was founded in 2009 by Sophia Wyatt after the tragic loss of her daughter, Chloe, who was stillborn just three days before her due date. In the days following Chloe’s death, Sophia realised that many families could be spared this heartache if they had the information she lacked—specifically, that a decrease in baby movements can be a warning sign of distress. Sophia stated, "I started this charity because I HAD to, to try to teach those expectant mums, so none of them have to feel the pain I feel every day. I started this for Chloe, for my family… but also for me." In 2014, Sophia passed the leadership of the charity to Elizabeth Hutton OBE, who was motivated by the loss of her own son, Toby. Elizabeth's passion for the cause stems from her belief in the simple yet powerful message of Kicks Count: "Report any change in your baby’s movements immediately." Inspired by the success of similar campaigns, Elizabeth is dedicated to continuing the work of Kicks Count to save lives and prevent stillbirths. By promoting awareness and providing resources, Kicks Count aims to ensure that every pregnant woman is informed and empowered to take action if they notice any changes in their baby's movements. If you would like to support our life-saving work, you can donate securely today. Manage Cookie Preferences