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A Timely Intervention: Charlie's Birth Story

Saving lives with timely intervention - how Charlie's intuition, and fast-acting hospital team, ensured her son's safe arrival.
Megan McKenna Shares Updates on her IVF Journey

Reality TV star Megan McKenna candidly shares her IVF journey, highlighting emotional and medical challenges. Article includes resources to support.
Recycle for Kicks Count NI triumphs with Green Can Award presented by Every Can Counts

In a remarkable display of dedication to sustainability, Recycle for Kicks Count NI, a Mid Ulster recycling group, has been honoured with a prestigious Green Can Award by Every Can Counts. Their relentless efforts have resulted in the recycling of over 1,400 kg of aluminium cans in the past year alone, showcasing their commitment to both environmental stewardship and community welfare.
Gary Barlow admits he is still 'angry' about the tragic death of his daughter Poppy

Poppy was tragically delivered stillborn at full term on August 4 in 2012 just days before the Take That singer, 53, had to perform at the closing ceremony of the 2012 Olympics.

Just another day- choosing not to celebrate Rainbow baby day

rainbow baby day is a meaningful occasion for many families who have experienced the pain of such losses and then welcomed a healthy baby into their lives. However, it's important to acknowledge that not everyone chooses to celebrate this day, and their reasons are personal and valid.
Rainbow Baby Project 2023

We will be relaunching our popular Rainbow Baby Project on 22nd August, Rainbow baby day 2023! Just £5 provides a rainbow bundle to a parent pregnant following a previous stillbirth or neonatal death. We are hoping to raise enough to provide 100 rainbow bundles in 2023.
Midwife? Register Here
Support The Project
How It Works
Bundle Contents

Anterior Placenta: Your Questions Answered

What is the placenta? What does it mean to have an anterior placenta? The placenta is an incredible organ, belonging to both you and your baby. Learn more about your baby's lifeline and what an anterior placenta means for baby movement.
Your Baby's Movements

Feeling your baby move is a sign they are well. Here's all you need to know about why you should monitor your baby's movements - and how.
Kicks Count Wristbands

How can a Kicks Count Wristband help me? How do you use one? We answer your frequently asked questions.
Hollyoaks star Kirsty-Leigh Porter reveals tragic stillbirth

Hollyoaks star Kirsty-Leigh Porter has revealed her precious baby girl was stillborn on 21st December 2018.
FMH and reduced movements

My baby was born alive thanks to your campaign, I would have taken the advice about baby movements from my parents as gospel otherwise ... after all, they have 6 kids between them, they are the experts ... aren't they???
How many Kicks should I feel in 1 hour?

There is no set number of movements you need to feel in one hour, 2 hours or 24 hours. Get to know what is normal for your baby and report any change immediately.
What can I expect when I report reduced movement?

The care you receive when you report a change in movement will depend on your stage of pregnancy. Here you can find out what to expect.
Why Ditch the Doppler?

In 2017 Kicks Count launched a campaign to regulate or ban the sale of home dopplers to expectant parents in the UK. Here the CEO explains why.
Free Kick Counting App

The Kicks Count app is designed to help you get to know your baby’s regular pattern of movement, once you have recorded sessions the graphs section will show you your baby’s movements over the last 2, 7 and 14 days.
Gary Barlow discusses the heartbreaking stillbirth of his daughter Poppy

Gary Barlow has spoken out about the heartbreaking stillbirth of his daughter Poppy. The Take That singer, 47, described how she was stillborn at full term days before he had to perform at the closing ceremony of the 2012 Olympics.