Television Newsreader and Journalist Emma Crosby joined us as an Ambassador in March 2016 after her first daughter Mary was found to be distressed when she noticed a reduction in her movements.

Emma, whose successful career has seen her presenting Channel 5 News, Sky News and LBC, greatest achievement is becoming a mum to two healthy children. 

Emma knows first hand how important monitoring baby's movements is - despite having had a ‘textbook perfect’ pregnancy, in the final days of her pregnancy with first daughter Mary, Emma became terrifyingly aware that something wasn’t right when she noticed Mary's movements had reduced. When Emma got to hospital to be checked, Mary was found to be distressed and delivered immediately, thankfully she was eventually fine after spending time in NICU. 

Emma said: “I now speak out for Kicks Count – I know there are mothers who go for hours without feeling a movement, and the baby doesn’t make it. I kept wondering what might have happened if I’d never heard of Kicks Count, and had simply gone back to bed – who knows?”

Emma has supported the charity by helping us raise vital awareness - she has featured in national press telling Mary's story, appeared on Good Morning Britain to discuss the importance of baby's movements and visited Downing Street with our CEO to hand in our petition to regulate the sale of home dopplers in the UK