The Board of Kicks Count is committed to ensuring that fundraising activities are carried out in an ethical manner. 

This policy applies to the Board, casual, permanent and contract staff and volunteers.

The purpose of this document is to identify Kicks Count’s position on fundraising practice and to document the standards expected in raising funds from the community. 


Kicks Count’s guiding fundraising principle is a simple one – we will only use techniques that we would be happy to be used on ourselves.

In doing so, the organisation will adhere to the following standards:

  • Fundraising activities carried out by Kicks Count will comply with all relevant laws.
  • Any communications to the public made in the course of carrying out a fundraising activity shall be truthful and non-deceptive.
  • All monies raised via fundraising activities will be for the stated purpose of the appeal and will comply with the organisation’s stated mission and purpose.
  • All personal information collected by Kicks Count is confidential and is not for sale or to be given away or disclosed to any third party without consent.
  • No general solicitations shall be undertaken by telephone or door-to-door.
  • No requests will be sent to donors to increase the donation they have pledged. 
  • Fundraising activities should not be undertaken if they may be detrimental to the good name or community standing of Kicks Count. 
  • Financial contributions will only be accepted from companies, organisations and individuals the Board considers ethical. Companies and organisations specifically excluded from making financial contributions to Kicks Count include Home dopplers, home listening devices, alcohol, tobacco, sleep positioners and cot bumpers.
  • Kicks Count will not accept donations known to be associated with criminal sources 
  • No donations will be accepted that compromise the reputation of Kicks Count or put future funding at risk