Kicks Count was set up in 2009 as Count the Kicks by Sophia Wyatt, following the stillbirth of her daughter Chloe. Chloe died just 3 days before her due date. Her movements had slowed down but with no information as to what that could mean, Sophia didn't seek help. 

In the days following Chloe's death Sophia realised that, before many of stillbirths, the baby slows their movements before passing away. By reporting a change in movements immediately, babies in distress could be saved. Had Sophia known that at the time Chloe may be here today. And so, with that, Count the Kicks campaign was born in Chloe's honour. 

"I started this Charity because I HAD to, to try to teach those expectant mums, so none of them have to feel the pain I feel everyday. I started this for Chloe, for my family….. but also for me!" - Sophia Wyatt

After years of hard work, Sophia signed the charity over to current CEO Elizabeth Hutton in 2014.

Elizabeth volunteered for Kicks Count at the time and was determined to make it a success in honour of her son, Toby.

"I felt so strongly that this would work, that this would help. The UK has one of the worst stillbirth rates in the developed world, a third of which occur after 37 weeks when the baby is considered full term. The majority of Mums who have a stillbirth noticed a change in their baby’s movements beforehand as a baby in distress tends to slow their movements 12 to 48 hours before they pass away. Kicks counts had a very simple message…Report any change in your babies movements immediately. In Norway this simple message had helped reduce their stillbirth rate by 50%. All we needed to do was make every single pregnant woman aware of Kicks Count."