We help to reduce the UK’s stillbirth and neonatal death rate by raising awareness of babies movements. 


While there isn’t a solo cause of stillbirth and neonatal death, a change in baby’s movements can be a key warning sign that the baby is in distress. Over half of women that had a stillbirth noticed a reduction in their baby’s movements beforehand.


Our campaign has helped ensure that over the last 4 years stillbirth rates have reduced year on year with them currently being at the lowest since records began. However, this was still 2371 stillbirths in 2020. So we still have a long way to go!

One of our key ways to reach pregnant women is through their midwife. We provide literature such as movement leaflets, banners, posters and maternity note inserts free to midwives. 

By sponsoring a midwife from just £5 a month you can supply a midwife with their monthly literature orders, supply 50 posters to hospitals or supply a hospital with banner.