For Parents Baby Loss Baby Loss Awareness Week Each year 9-15 October is Baby Loss Awareness Week. Throughout the week bereaved parents, their families and friends, unite with each other and others across the world to commemorate their babies’ lives. Baby Loss Awareness Week also provides a chance to raise awareness about the issues surrounding pregnancy and baby loss in the UK. This year we are calling for improved bereavement support for families affected by baby and pregnancy loss. In the UK, Baby Loss Awareness Week is a collaboration between more than 40 charities, including Kicks Count.More information on how you can be involved in the week will be published nearer the time.